Overview of Integrated Marketing and E-Tourism Project

Integrating our Marketing and E-Tourism modules this semester was a fantastic idea. While it helped reduce the workload of assignments we had to do it also helped interconnect two subjects that we would certainly use in the field. As both modules are a vital part of the hospitality/tourism and events trade, it gave a great insight as to how things may be done in the workplace. I thought Balsamiq was of particular benefit. It really is an exceptional way of forming a website mock up. It is very user friendly and even gives you ideas to help you along. Prezi was also a great way to present presentations. It gives students and professionals the chance to be especially creative with their presentations.  Finally the marketing end of the assignment gave a great insight to the marketing world. We included some literature in the assignment which gave us a better understanding of Integrated Marketing Communications. Combining all of these components together to make a larger assignment certainly benefited us more in regards to overall learning. I think it is an excellent way of combining modules and should definitely be carried on in the coming years.